Your product page is why they don’t buy.
SellCrisp scores your Amazon Europe listings out of 100, shows exactly what is costing you sales, and rewrites the copy and the photos in one click. It is also the only tool that checks whether the page is still legal to sell. Every problem is free to see. You pay only to fix them.
Since 27 July, Amazon caps titles at 75 characters and rewrites longer ones with its own AI. Brand owners get 14 days to accept or edit the machine version, per listing. We check that on every scan. Check a title.
One of our own listings. Compliant, and still leaving sales on the table.
- Key filter attributes missing: color, size, material
- 5 images; add more to fill all display slots (7, or 6 with video).
- Covers only 1 common buyer question; add FAQ-style detail.
- 5 bullets exceed the 255-char cap.
- Repetitive, keyword-stuffed phrasing.
Not a mockup. Live output of the free scanner, run on our own ASIN.
A listing can be perfectly fine and still lose.
The scan above is one of our own products. It scores 86. Nothing is broken, nothing is suppressed, and by every dashboard we own it looks healthy. It is also missing two of its seven image slots, has no colour, size or material attribute filled in, and answers exactly one of the questions a buyer actually asks.
None of that shows up as a problem anywhere in Seller Central. It shows up as a conversion rate you assume is normal, and as a product that quietly never appears when someone filters by size. That is the gap this tool was built to close, first for our own catalogue and now for yours.
What it checks, what it fixes
See every check- Title, bullets, description
- Rewritten for the buyer and the algorithm, then re-scored by the engine before you see them. If a rewrite does not beat the original, it is not shown.
- AI fix
- Backend search terms
- Counted in UTF-8 bytes the way Amazon counts them, so accented characters do not silently eat your keyword budget.
- AI fix
- Filter attributes
- Colour, size, material and the rest. Blank attributes drop the product out of left-rail filtered results entirely.
- Flagged free
- Photos
- Lifestyle images generated for the listing and pushed to Amazon through the official Selling Partner API, on a guaranteed pure-white hero canvas.
- AI fix
- AI shopping readiness
- Whether Rufus and COSMO can actually answer a buyer question from your page. Most listings score worst here and nobody measures it.
- Flagged free
- Compliance
- GPSR responsible person, EPR packaging, restricted claims. The checks that get a listing suppressed rather than merely outranked.
- Flagged free
Who builds this
“I run Tupperware’s Amazon business in Europe. I built this because I needed it for my own catalogue, and nothing on the market would tell me what my pages were actually costing me.”
Augustin Rudigoz · Managing Director, Tupperware Europe · SellCrisp runs on the same listings every day, across FR, DE, IT, BE and PL.
And the checks that get you suppressed
Ranking is worthless if the listing comes down. Selling into the EU means a named Responsible Person on every product since 13 Dec 2024 (GPSR), packaging registration under LUCID, Triman and their equivalents, and since 12 Aug 2026 Amazon verifying those EPR numbers itself. Keyword tools do not look at any of it. We grade it in the same score as your copy, so one number tells you whether the page sells and whether it survives.
See the full check listThe fine print, up front
- Do you touch my Seller account?
- No. The audit is read-only over Amazon’s official Selling Partner API. Nothing changes on a listing until you click Apply, and you can revoke access anytime.
- Another bloated suite?
- No. One plan, €89/mo, one job: find what costs you sales in Europe, fix it, keep it fixed. A suite seat runs €120+ and still will not tell you whether your listing is legal to sell here.
- What do I really get free?
- The whole diagnosis, and we mean it: the score, every flagged problem and the EU obligations in scope, on any listing, with no form to fill in. Other "free checkers" ask for your work email and company before they show you anything. Paying unlocks the rewrites, the generated photos and the Apply button.
- What if it is not for me?
- Cancel in one click. No setup fee, no annual contract, no lock-in. Your scans and reports stay yours.
One plan, €89/mo, everything included. See what is in it
Find out what your page is costing you.
One free scan gives you the score, every problem, and exactly what one click would fix.
Free scan · no login · no card · first result in about 10 seconds